I'm a generalist designer. Rather than going deep, I like to go wide and work to be strong in every design field. From strategy and concept to architecture and wireframes, to visual design and animation. In my brief career I have done it all: studied engineering at Uni, started out as web designer, specialised in UX design then moved over to Art Direction, visual design and even did some advertising work in between. My main focus today is making other designers grow, keeping an eye on the big picture stuff, while still practising design so that I don't lose my touch.
Apart from loving the UX/UI craft and taking pride in doing beautiful wireframes, prototypes, visual design and other product design deliverables I'm confident in conceptual design and strategy. Concepts are the core of every project, not just in its design manifestation, but instead everything from the business model, service model, end customer experience model and end-user experience. Bottom line is that I really like this line of work and would do it even if I wasn't paid for it. I find it's easy being great at UX design if you love interfaces, and enjoy making them function beautifully.
I find the work leading to the creation of the concept exhilarating if not critical to a sound and compelling solution. Using instrumental workshops, user studies, and other emerging research methods is imperative to identifying principal business, and user goals as the core concept development as well as help get all parties on the same page. Having a solid core concept simply elevates the quality and craftsmanship of the end-user experience, which is increasingly necessary for a day and age where one solution often needs to be realised across a variety of touchpoints.
The main thing I've learned over the past year managing a group of brand- and product designers is that while everyone has different ambitions and skillsets, more things unite us designers than separate us. We all want to improve things, become better designers every day and are all inspired by working with others. It turns out my true strength lies in helping designers grow. We set clear goals, I push for progress, track achievements on the way, and when we look back at the year, we amaze at what they have achieved.
If you asked co-workers about me they would tell you I'm the most passionate person in the office, I wear my heart on my sleeve when it comes to aesthetics and user experience. They would tell you I'm a fast learner, that I work at a breakneck pace, that I continuously doodle during meetings and structure my thoughts with keynotes. I make lots of decks. I'm good at hosting workshops, I form an argument quickly, and when I present my work I'm understood by all. I get things done, and that makes me stand out from the crowd. I come up with ideas and run with it. I see things through to the end.
On my spare days, I practice fencing or ride my fixie bike. I will watch a movie with my wife or have a beer with a friend at the weekend. Visit my Play page to see more of what I'm up to when I'm not at the office.
Amuse is a venture capital-funded music distribution startup and record label in Stockholm. My time is split evenly between managing a group of five talented designers and leading the product design work. I started as the first design hire and employee number 26, today we are over 70 people in three offices across the globe. Take a look at my work at Amuse.
Apegroup is an independent digital agency in Stockholm, with clients such as McDonald's, IKEA and Autoliv. I led all design work on my accounts, including sales and client communication, together with a business- and a tech lead. My teams are usually 3-4 designers. I got promoted to head the marketing (40% allocation) after 18 months. Notable work is Fortum, TV4 and Doodlespot.
In-house freelance work for the growth department where I was part of multiple projects to attract new users and convert them into paying customers. I did the onboarding via e-mail for all US customers, personalised album release notifications and a personal monthly report on your usage (that later became the Yearly Report). See some so work examples here.
I moved back home from China after I was offered a position at Fantasy, the best design agency in the world at that time. They closed down their Stockholm office and took back my offer the day before my start date. Not a pleasant experience, to say the least. I freelanced for half a year while figuring out a new plan. Freelanced for a number of clients, for instance I redesigned moviezine.se and designed and built trivec.se
Sapient Nitro is one of the worlds biggest digital agencies with offices all over the world and thousands of employees. The Shanghai office, with about 70 employees, focuses on digital advertising and campaigns. My work was primarily wireframes and concepts for clients like Fiat, Ferrero Rocker and Queensland Tourism.
BBH is one of the most prominent advertising agencies in the world. I worked as an in-house freelancing creative with a digital focus, helping the agency going from traditional tv commercials to more interactive projects. I primarily worked on pitches, but also wrote tv ad scripts and did visual design for clients like Google, Sprite and the Chinese car brand Qoros.
Creuna was at the time the most prominent digital agency in the Nordics, with over 100 employees in the Stockholm office. I started as an interaction designer and got promoted to Senior after a year. Work included wireframes and concepts for clients like AstraZeneca, Point (Verifone) and Stockholm Stad.
Dynamic is a small digital agency. I started as the first hire in the design department and saw it grow to five people during my time there. I designed and developed Wordpress sites for smaller hotels and restaurants, and built an internal voting platform (in PHP) for the political party Moderaterna.
I wrote my master thesis during an internship at a medium-sized agency in Göteborg, my hometown. I did user research, wireframes and information architecture for the re-design of the paper and packaging company Korsnäs.
Global Service Delivery Centre (GSDC) installs masts and telephone networks all over the world. My work was to map internal processes — through interviews and research — and document it with internal websites. My proposed method was later adopted by multiple Ericsson offices, even outside of Ireland.
After three years of IT and technology, I changed the focus of my studies to interaction design. Best decision of my life.
I studied to be a civil engineer focusing on information technology for my bachelor—three years of Java programming, network security and IP-technology, and much math.
Bangerhead is one of the leading e-commerce players in the skincare field in the Nordics. I was included as a digital expert while they were re-designing their website and launching a new brand. I was the only non-owner on the board. After two successful launches, the board went back to consist of sole owners.
I have been invited and held multiple lectures on design throughout the years. I have done evening lectures at Berghs, presentations on marketing and data for Hyper Island students, as well as keynote presentations for Stockholm University, and the CMO gala, arranged by Di Digital.
I took part in a three-day course, held by Hyper Island in Karlskrona, about digital marketing and the future role of the web and digital agencies. Very enlightening.